1、For MarketersPersonalization PlaybookActionable use cases for omnichannel engagement2|423|42Personalization today can feel like a never-ending sprint.Your to-do list grows faster than you can check things off,and just when you think youve cracked the code to engage your audience,their expectations s

2、hift.Marketers everywhere are navigating a rapidly changing landscape,trying to meet growing demands for new channels,real-time engagement,and results that dont just look good on a dashboard but truly drive business outcomes.Thats where our Personalized Playbook for Marketers comes in.Weve designed

3、it to be as actionable as it is inspiringleveraging real scenarios from our most successful customers.Think of it as your partner in tackling those day-to-day challenges,offering you both fresh ideas and clear,step-by-step advice to implement them.Need to build a campaign that re-engages dormant cus

4、tomers?Its in here.Trying to figure out how to create a seamless omnichannel experience that feels effortless for your customers?Weve got you covered.This Playbook is about answering the question how how to take an idea and turn it into a strategy,how to take a strategy and bring it to life.We get i

5、t.The life of a marketer is busy,often chaotic,and rarely predictable.Thats why this Playbook was created with empathy for the real-world pressures you face.Whether youre stuck in a creative rut,overwhelmed by too many challenges with too little resources,or simply need a fresh perspective,this reso

6、urce is here to guide you forward.Michael Jonas,Chief Customer Success Officer,SAP EmarsysBig Ideas,Real Results2|42Get the reportA Leader in Personalization Engines according to the Gartner Magic Quadrant 6 times in a row4|425|42Table of contentsFind your play by business challenge:6 Grow your data