1、India InfluencerMarketing ReportINTEGRITYINFLUENCINGWITH2 0 2 5REACHSHARESLIKESTRENDINGAUTHENTICCREATORSHASHTAG IMPRESSIONSCOMMENTSIMPRESSIONSIMPRESSIONSCOMMENTSADVOCACYGENRESLIVEVIEWS ENGAGEMENTOPTIMIZATION HASHTAG OPTIMIZATION OPTIMIZATION OPTIMIZATION TRENDINGTRENDINGSTORYTELLINGPOWERED BYBEYONDT

2、HE BUZZFOREWORDCONTENTSDecoding the Influencer EconomyTHE INFLUENCEREFFECTPlatform,Content and CreatorsTrends Observed with Brands&CreatorsWhat Influencers bring to brand and success parameter 01A Practical Guide to Smarter MeasurementINFLUENCE WITH INTEGRITYCONCLUSIONTHE DIGITALSTAGEPLAYBOOK FOR BR

3、ANDSINFLUENCER MIX WITH SUCCESS STORIESTHE ART OF ALLIANCE03051119213236415156UNLOCKING INFLUENCERMARKETING IMPACTIndia InfluencerMarketing Report 20250203040506Ashwin PadmanabhanChief Operating Officer,WPP Media South AsiaFOREWORDWe live in a world thats in a state of flux,the lives we lead profess

4、ionally and personally keeps throwing opportunities and challenges.We also lead a highly connected life,one that gives us access to people and resources across the world and influences the decisions we make!As we seek guidance,advice,direction and opportunity there is an increasing impact of the per

5、sonalities we follow on social media,consume content or interact with to make our day-to-day decisions.This fundamental shift in the way we take decisions is getting recognised by brands and that is reflected in the increasing investments they are making to work with influencers to leverage this tru

6、st and connection.At WPP Media we constantly seek answers to navigate this ever-changing landscape,and this regard,the annual state of the influencer marketing industry is captured by the Goat India Influencer Marketing Report 2025.The Goat agency is WPP Medias solution that works with brands and cr