1、in association with Consumer Products Engagement The Global Consumer Products Engagement Report Mapping Customer Engagement Maturity3|802|80Table of contents5 Executive Summary:The Engagement Era8 Methodology12 The Maturity Index Score20 Trends for 202540 Engagement Priorities46 Engagement Channels5

2、4 Barriers to Engagement64 Investment Areas&Strategies76 Conclusion5|804|80Executive Summary:The Engagement EraConsumer products(CP)brands are under immense pressure:inflation driving costs up,supply chain disruptions,market saturation,and more.And perhaps the most intense pressure comes from consum

3、er brand loyalty or rather,the lack of it.Based on our decades-long experience partnering with 1,500+brands to provide personalized consumer experiences,weve found that consumers today expect more in exchange for their loyalty.For this reason,we sought to explore how digital transformation is impact

4、ing the status quo of marketing,both for consumers and brands.What we found is that transformation is already underway:Marketing has entered the Engagement Era.7|806|80Global Marketer Highlights77%of all CP marketers believe they need to “significantly transform”their organizations customer engageme

5、nt approach in 2025.76%of all CP marketers believe they must adapt to change“faster than ever before”.76%of all CP marketers believe AI will be essential for engaging new customers.Only 38%of all CP marketers share customer engage-ment data with their financial and operational processes and systems(

6、e.g.Enterprise Resource Planning or ERPs),and 47%plan to improve this in future.Global Consumer Highlights63%of Gen Z say they dont care about“brands”as long as a CP meets their needs more than any previous generation.86%of consumers say theyve made spending cutbacks,but with notable generational di