1、w w w.k e g.c o mState of StudentRecruitment 2024Recruitment trendsin 2024 plus studentpreferences andbarriers to studyingabroadRepresented nationalities:27,497student respondents in 2024AfricaAsiaEuropeNorth AmericaLatin AmericaOceania38%34%19%7%2%1%Study level interest:57%23%20%MastersBachelorsDoc

2、torateOUR DATAMay 2024February 2024Data collection opened19 April 2024Survey closedSurvey analysisDATA COLLECTIONOur annual State of Student Recruitment Report provides increasingly crucial insight into the world of prospective students.How are students thinking about studying abroad,and how can we

3、help them make their study dreams come true?Take a look behind the scenes of the student journey with data from over 27,400 prospective students representing 195+countries.They shared their motivations for studying abroad,first considerations,financial and safety concerns,and how theyfind institutio

4、ns and programs.Our year-on-year comparisons can help you understand how student behavior is changing.What has changed for studentsin 2024?Lets find out!DATA BREAKDOWN86%of students want to studyinternationallyStudy abroad?Age of respondents:24 and under25-3435+39%35%26%0.0%5.0%10.0%15.0%20.0%United

5、 KingdomUnited StatesCanadaGermanyAustraliaItalyNetherlandsFranceSpainLuxembourg3%2%2%The US stays 2nd from 2023 to 2024,and has increased in popularity by10%from 2022.Student studypreferences15%9%8%5%2%UK increases in popularity from2023.+32%-44%Canada drops 2 places from 2023to 2024.19%Top Study D

6、estinations 20245%WHERE DO STUDENTS WANT TO STUDYFURTHER ANALYSIS+10%continues next page.1UKUSGermanyAustraliaItalyNetherlandsFranceSpainCanadaSwedenLuxembourg18%6%4%4%3%3%4%3%2%19%5%5%3%2%2%3%4%20222023202414%14%15%13%8%6%8%15%16%9%5%2%1%0%0%2%WHERE DO STUDENTS WANT TO STUDYTop Study Destinations 2