1、State of StudentRecruitment 2025Recruitment trends in 2025,plusstudent preferences and barriersto studying abroadw w w.k e g.c o mIn todays competitive recruitment landscape,understanding what drives student decisions isntjust helpfulits imperative.Thats why Im excited to share Keystone Education Gr

2、oups mostextensive student analysis yet,drawing on responses from 42,000 prospective students across 150countries.This isnt just another data set-its a roadmap for universities in an evolving education market.Weve spotted major shifts in what programs students are gravitating to,measured exactly how

3、policy changes redirect student flows,and dug into what motivates students to go to university.Were constantly monitoring these evolving preferences in real-time as the higher education worldtransforms.Our 2025 State of Student Recruitment report reveals what drives student decisions,and howthese in

4、sights can inform your marketing strategies and make 2025/26 your most successfulrecruitment year yet.By Saba DavenportChief Marketing OfficerKeystone Education GroupThe State of StudentRecruitment in 2025Africa42%Asia28%Europe19%North America5%Latin America5%Oceania1%Age of respondents21 and under

5、22-3435+44%29%27%150+represented nationalitiesOur 2025 State of Student RecruitmentReport provides increasingly crucial insightinto prospective students mindsets.Howare students thinking about studying,andhow can we help them find their first-choiceprogram?Our survey data is built upon Keystonesalwa

6、ys on Pulse research,which pullstogether thousands of responses acrossdifferent Keystone platforms.This allows usto develop insight at scale-as evidenced bynearly 42,000 responses in this report-butalso to segment into specific and specialistaudiences:from domestic Bachelorsstudents to international