1、iIBM Institute for Business Value Global C-suite Series 33rd edition CMO StudyThe CMO revolution:5 growth moves to win with AI2025 CMO Study|Introduction 1iiAbout the studyThe IBM Institute for Business Value(IBM IBV)2025 CMO Study conducted a survey of 1,800 CMOs and CSOs across 24 industries and 3

2、3 geographies.Our analysis uncovered five growth moves distinguishing tomorrows trailblazers from those at risk of being left behind.This report uncovers the five bold moves fueling sustainable revenue growth and lasting relevance.The future belongs to those who master the delicate dance between Big

3、 Ideas and flawless execution.The cover concept,most of the imagery,and the figures in this report were developed using generative AI.IBM IBV designers used Adobe Firefly to iterate on the cover image concept,then created the final image manually.Designers also translated each of the“market-defining

4、 moves”into prompts,then used these prompts within Adobe Firefly to generate imagery that inspired the basis and structure for each move.Weve used this marker throughout to identify AI-generated images:Overall,the efficiency gained by integrating these tools into the design process is as follows:Con

5、cept3 weeks to 1.5 days Imagery2 weeks to 3 days Figures1 week to 1 day3Foreword85 growth moves for CMOsThe unseen drag on marketing ROI4Contents24Forge an infrastructure that doesnt flinch.Move 264CMOs:Define your market66Action Guide68Research and methodology34Heal your EX to fix your CX.Move 310W

6、in the moment.Move 1Stop chasing campaigns.Architect outcomes instead.Move 55444Hire for heart.Train for AI.Move 4 12025 CMO Study|Introduction 32Marketing and sales are in perpetual motion.A massive leap in operational design is the only way to stay ahead.ForewordThe most successful marketing organ