1、from generative AI to ROIA marketers guide to chatbots and agents:ContentsA M A R K E T E R S G U I D E T O C H AT B O T S A N D A G E N T S:F R O M G E N E R AT I V E A I T O R O I20103 Executive foreword0204 The purpose of this guide0305 Moving from wow to now:Where are we today?0408 Search smarte

2、r:SEO in the era of conversational AI marketing0518 Take people from awareness to affinity0619 Practical steps for advertisers today0721 Your prompting cheat sheet0827 Next steps to stay ahead of the curve0929 How Microsoft can help1034 Appendix:Definitions for commonly used termsExecutive forewordD

3、ear Marketer,After countless conversations at recent industry events and in one-on-one meetings,one message has become crystal clear:2025 is the year AI moves from promise to practice,but a test-and-learn approach is needed to put this into motion.Were living through a seismic technological shift,an

4、d marketers are at a pivotal moment.Generative AI isnt just a buzzwordits a transformative force reshaping how we connect with audiences.Devices are no longer just tools;they understand our languages,see the world through our lenses,and hear the sounds around us.Generative AI is reshaping how busine

5、sses operate and interact with people.For marketers like you,this is driving investments in both generative AI tools and new strategic thinking.And for your customers,its opening the door for highly personalized,unforgettable experiences that delight and deliver significant value,from search to adve

6、rtising and beyond.The way people engage with technology and content has transformed.This guide serves as your roadmap for adapting your advertising and SEO strategiesand,ultimately,achieving your marketing goals.Its designed to bridge the gap between potential and practice,enabling you to harness t