1、The future of the alcoholic drinks industry 2025October 2024IntroductionAs the alcoholic drinks industry evolves,consumer preferences are becoming increasingly complex,driven by a mix of health consciousness,economic pressures,and shifting social behaviours.The rise of mindful drinking is reshaping

2、how and why people consume alcohol,with many opting for low or no-alcohol alternatives,while still valuing quality and premiumisation.Younger generations,in particular,are leading this movement,seeking more personalised,healthier options both at home and in social settings,yet still maintaining a ta

3、ste for high-quality alcoholic beverages.This Future of the Alcoholic Drinks Industry 2025 report draws on extensive data from Vyprs community of over 80,000 UK consumers,along with expert insights from Tom Khan-Lavin,CEO of YesMore Drinks Marketing Agency.It uncovers the key trends reshaping the ma

4、rket,including the growing demand for non-alcoholic options,the shift in on-trade drinking habits,and the continuing appetite for premium products.We provide a thorough analysis of how these trends are impacting consumer behaviour,offering actionable insights for product development,marketing strate

5、gies,and positioning to help businesses adapt and thrive in this changing market.From the rise of health-driven choices to the enduring importance of premiumisation,this report serves as a comprehensive guide to navigating the alcoholic drinks industry as it heads towards 2025.12In BriefMindful Drin

6、king on the Rise:A significant portion of consumers are shifting towards reducing or abstaining from alcohol,driven by health concerns and economic considerations.On-Trade Consumption Changes:Theres a notable shift in drinking habits at pubs and bars,with an increasing preference for healthier,non-a