1、RXSPG25RP June 2025WWW.RETAILX.NET2025RetailX FMCG:instore and ecommerceIn partnership with:Released at:2|RetailX|June 2025RXSPG25RP 2025 INSTORE AND ONLINE FMCG SECTOR REPORT|INTRODUCTIONINSTORE AND ONLINE FMCG SECTOR REPORT|INTRODUCTIONIntroductionThe fast-moving consumer goods(FMCG)market is a vi

2、brant and rapidly changing sector that sits at the heart of retail.More than this,due to its vast size and reach,the sector underpins many countries economies.Raw materials,manufacturing,shipping,marketing,retail and ecommerce not to mention the jobs that go with them all depend on it.Yet it is a hi

3、ghly competitive and relatively low margin business that has,until relatively recently,been dominated by a few giant conglomerates producing a somewhat standardised set of products.However,the RetailX 2025 FMCG report finds that the$13.6tn global industry$700bn of which comes from Europe is in a sta

4、te of flux.The market itself is shifting from one dominated by instore sales which still account for 80%of sales globally to one that has a burgeoning online component and which is increasingly shifting to being omnichannel.Indeed,our data shows that 49%of consumers regularly buy household essential

5、s online,augmenting rather than replacing their instore shopping.This trend is being driven by younger shoppers,with 54%of Millennials regularly buy FMCG online.The total number of people looking to shop for these goods via ecommerce is also growing,with 43%telling us that they plan to increase thei

6、r online FMCG spending in the coming year.However,this isnt an either/or channel choice.Consumers want what is convenient for them in the moment and this convenience is seeing not just a shift ContentsStrategic overview 03The consumer perspective 07Segment analysis 12Channels to market 19The instore