1、Uncover the growing importance of travel,shifting traveler priorities,and emerging influences on bookingTABLE OF CONTENTSA note from our Chief Commercial Officer Overview Travel is more important than ever Price is critical but its not everythingTrust and consistency change the gameThe impact of soc

2、ial media is surgingTravel booking is evolving Take action Methodology 040608203034404244TRAVELER VALUE INDEX 04A note from Expedia Groups Chief Commercial OfficerThe travel industry has an impressive track record of overcoming challenges and emerging stronger from them.I believe this comes from our

3、 desire to listen to travelers and adapt accordingly.This is why we do research to gain a better understanding,for ourselves and for you our partners,of the travelers mindset.With the current economic and geopolitical uncertainty,challenges and changes remain a constant for our industry.The macro-en

4、vironment continues to evolve,making it critical to constantly evaluate how travelers plans,preferences,and values are shifting.Through the data,one thing is clear while travelers values have evolved,the desire to travel has become fundamental.Were seeing an increased appetite for international trav

5、el,the importance of trust growing,and new influences on travel emerging.These trends provide opportunities for all of the travel industry.As your partner,our job at Expedia Group is to arm you with insights and solutions so you can focus on delivering excellent experiences.Together,we are helping t

6、ravelers build amazing life memories.Greg Schulze Chief Commercial Officer Expedia GroupTo give detailed insight into global travel,we analyzed data from 11,000 consumers across 11 key markets.This is not just a snapshot in time.By revisiting insights from the 2023 Traveler Value Index,were able to