1、AUGMENTED SPACES 2025THE ONE SHOW INSIGHTS REPORTEXPLORING THE PENCIL WINNERS:TRENDS AND IDEAS THAT MADE WAVES IN 2025.22CONTENTSINTRODUCTION 03THE ONE SHOW IN NUMBERS 2025 04WHY HUMANS ARE LEADING THE AI REVOLUTION 07INSIGHTS IN SUMMARY 08INSIGHT 1:IMPERFECTLY HUMAN 09INSIGHT 2:SMART PRODUCT HACKS

2、14INSIGHT 3:AUGMENTED SPACES 18INSIGHT 4:IN-HOUSE COLLABS 23INSIGHT 5:RISING CREATOR-SCAPE 27INSIGHT 6:COMMUNITY-FIRST CREATIVITY 32DISCIPLINES DECONSTRUCTED 393INTRODUCTIONThis report dives into the work our world-class juries deemed Pencil-worthy in 2025,presenting takeaways fresh from the One Sho

3、w jury deliberations.We dove into thousands of entries and analyzed discussions with the One Show juries to arrive at six key insights.In the pages that follow,we will distill the trademarks of Pencil-winning work and present predictions on where creativity is headed next.“SEEING SO MUCH WORK THAT C

4、UT THROUGH TO THE BUSINESS AND SPARKED CHANGE THROUGH CREATIVITY WAS INSPIRING.Creative Effectiveness Juror,Tessa Conrad Global Head of Innovation,TBWAWorldwide,United States4THE ONE SHOW IN NUMBERS 2025THE ENTRIESNEARLY 20,000 PIECES OF WORK 1,200 ENTRANTS62 COUNTRIES SUBMITTEDTHOUSANDS OF AGENCIES

5、,NONPROFITS,CORPORATIONS,AND INDIVIDUALS FROM AROUND THE WORLD ENTERED.A As si ia a P Pa ac ci if fi ic c1 14 4%E Eu ur ro op pe e2 24 4%L La at ti in n A Amme er ri ic ca a8 8%MMi id dd dl le e E Ea as st t&A Af fr ri ic ca a4 4%U Un ni it te ed d S St ta at te es s4 41 1%C Ca an na ad da a9 9%5THE

6、 WINNERSPENCIL WINNERSGOLD PENCILSSILVER PENCILSBRONZE PENCILS658157197270THE ONE SHOW IN NUMBERS 2025ENTRANTS FROM 55 COUNTRIES PROUDLY TOOK HOME A ONE SHOW PENCIL.A As si ia a P Pa ac ci if fi ic c1 11 1%E Eu ur ro op pe e2 26 6%L La at ti in n A Amme er ri ic ca a1 12 2%MMi id dd dl le e E Ea as