1、The Agentic AI PlaybookHow to Build Smarter Automated ExperiencesPicture a world just a few years from now.Personalized experiences that shift in real time.AI agents so fluent and humanlike,youll forget youre not talking to a person.Consumers relying on their own digital agents to manage purchases,s

2、witch providers,and filter messages.Brands doing the same.This isnt a leap.The building blocks are already here.AI,real-time data,automation,and identity management are advancing so fast that most teams cant keep up.Whats coming is not just smarter tools,but systems that can think and act on their o

3、wn,and with each other.Its a thrilling shift.But its also a challenge.Because while the potential is enormous,the path forward can feel unclear.Where do you start?Whats hype,and whats real?How do you move from experiments to value at scale?Well explore the first steps toward an agentic future:where

4、to focus,what to build,and how to prepare your team for a world where agents no longer just assistthey act.The next era of marketing is already taking shapeand its more exciting than we imagined.02THE AGENTIC AI PLAYBOOKUnderstand the Agentic AI LandscapeDesign Agentic AI for the Real WorldCreate a

5、Data Environment and Ecosystem for Agentic SuccessConclusion 04 07 12 18Contents03THE AGENTIC AI PLAYBOOKUnderstand the Agentic AI LandscapeWhat are agents?Agents combine the power of generative AI,chatbots,and inputs such as text,images,and video to act autonomously on behalf of a user or business.

6、04THE AGENTIC AI PLAYBOOKThink of agents as digital workers.They pursue defined goals without constant human intervention,and are self-learning and self-correcting.Heres an example of what an agentic-enhanced experience could look like:1.A user browses a hotels website.The CDP logs this interest and