1、Estimating Potential Economic Contribution of Cultural and Creative Industries in AfricaTransforming Africas TradeAfrican Export-Import BankBanque Africaine dImport-Export Copyright Afreximbank,Cairo 2024.All rights reserved.No part of this publication may be reproduced or transmitted,in any form or

2、 by any means,electronic,mechanical,photocopying,recording or otherwise or stored in any retrieval system of any nature without the prior,written permission of the African Export-Import Bank,application for which shall be made to the Bank.HEAD OFFICE African Export-Import Bank 72(B)El Maahad El Esht

3、eraky Street Heliopolis,Cairo 11341 P O Box 613 Heliopolis Cairo 11757,Egypt Tel:+202 24564100/1/2/3 E Website:afreximbank African Export-Import BankAfreximbank Research and University of Business and Integrated Development StudiesCover page picture by ZiaMary:Abstract Africa map fabric patchwork,ve

4、ctor traditional ethnic pattern wallpaper1.Introduction 4 2.Overview of the Cultural and Creative Industries in Africa 43.Estimating the Economic Contribution of Cultural and Creative Industries in Africa 63.1 Models to Estimate Economic Contribution of Creative and Cultural Industries 63.2 Manufact

5、uring Export and Employent Generation 6A.Economic Model 7B.Multiplier Effect Model 8C.Culture Satellite Account Model 10 D.Disequilibrium Economic Models 114.The Contribution of Africas Cultural and Creative Industries to Trade 164.1 Models used to Estimate Africas CCI to Trade 16A.Gravity Model 16B

6、.Trade Restrictiveness Index 17C.The International Trade Centre 184.2 Contribution of Africas Cultural and Creative Industries to Trade 18I.Export Potential 19II.Import Potential 215.Social Media and CCI Potential in Africa 226.Conclusion and Policy Recommendations 24References 25Contents41.Introduc