1、2024INSIGHTS REPORT2WELCOME TO THE FIRST ONE SHOW INSIGHTS REPORTTHE INSIGHTS THAT DEFINED This analysis dives into the discussions from the One Show Jury Rooms and 2024 winners,distilling it all into six industry-defining trends for the year ahead.The insights within this report are based on respon

2、ses from over 150 of this years One Show jurors,as well as global entrant data.The One Show has a rich legacy of honoring groundbreaking ideas,created by some of the most remarkable minds in creativity.CREATIVE EXCELLENCE IN THE ONE SHOW 20243OUR MOST DIVERSE DATA SET EVER THOUSANDS OF AGENCIES,NONP

3、ROFITS,CORPORATIONS,AND INDIVIDUALS FROM AROUND THE WORLD ENTERED.OVERTOTAL SUBMISSIONS IN 2024OUTSTANDING WORK AWARDED ACROSS DISCIPLINES PENCILS AWARDED,INCLUDING SPECIAL AWARDS COUNTRIES REPRESENTED 4THE 15 BESTPERFORMING COUNTRIES IN THE ONE SHOW 2024United States Canada France+1United Kingdom-1

4、Australia+2Germany-1Japan+10Brazil-2Colombia+12Argentina+9Spain+2Thailand-2Poland+20South Africa+11Sweden-6161127123813491451015 2024 RANKING+CHANGE FROM 20235 A recognizable shift away from purpose:the full palette of creative emotions were on show,from laughter to fear.DE&I rose to the top.33.83%o

5、f jurors surveyed noticed a major increase in inclusion and diversity in the work they evaluated.More humor and joy:One Show jurors said the work overall was more funny/cheerful/vibrant than in recent years.Creative Use of Data was more integral to campaign ideas and execution in 2024.Brands showed

6、up authentically,conveying truths and delivering messages with up-front honesty to connect with consumers.THE INSIGHTS IN SUMMARY WHAT WE SAW ACROSS THE BOARD IN THE 2024 WINNERS 6JURY Our juries are predicating a transition towards more ethical considerations when utilizing technology,especially co