通过创新最大化票房影响力.pdf

1、Innovating to maximise box office impactDamian Spandley Curzon(m)Zak Brilliant Met Film GroupJonathan Foster Prince Charles CinemaScott Sargeant Black BearCarmen Slijpen Depot Cinema,LewesBoldly position as a future cult classicStay faithful to the bands image Develop highly creative assets to overc

2、ome the small budget limitationsMeet core audience in their environment Utilise the band&director Rich Peppiatt In todays attention economy our campaign was designed to Stop The Scroll And when you dont have a big budget,sometimes you have to give the audience the finger for them to pay attention Ou

3、r key art played a vital role in positioning the film&creating a stand out campaign.Our AV&social strategy was created with shareability and impact in mind.12A rated trailer focusing on story exposition18-rated red-band trailer showcasing the films hedonistic mayhemStrategy won the Clio Grand Jury P

4、rize for Best Trailer Over 30 social assets created Meeting the audience where they are was key.Broad Awareness Youth Oriented spaces Music scene Driving buzz and hype was critical for the success of the film.Tactical screening programmes Massive&EscapesGlastonbury&Greenman We made these Must-See ev

5、ents by utilising talent.THANK YOU to our cinema partners to thank for getting behind the film.(We may not or may not have bribed with Kneecap merch)Innovating to maximise box office impactDamian Spandley Curzon(m)Zak Brilliant Met Film GroupJonathan Foster Prince Charles CinemaScott Sargeant Black

6、BearCarmen Slijpen Depot Cinema,LewesInnovating to maximiseboxoffice impact7 Studios/7 Crossover distributors/27 Indie distributors/2 Classic distributors/3 Event distributors/3 Festivals/57 other providersCreating a diverse programme to provide a film to ever