1、The State of Mobile App Marketing 20251THE STATE OF MOBILE APP MARKETING 2025Exploring Challenges and Growth Opportunities for Middle East MarketersThe State of Mobile App Marketing 20252Editors NoteMethodology0503060809121619242832Top InsightsIntroductionChapter 01Chapter 02Chapter 03Chapter 04Chap

2、ter 05Chapter 06Conclusion Apps as a Driver for CustomerAcquisition:The Middle East Perspective Navigating The App Growth Curve:Are Middle East Businesses Maximising Activation?Driving App Success ThroughEngagement and RetentionMaking it Count:Analytics,Attribution and AccuracyManaging App Growth in

3、 aChanging Privacy LandscapeStrategic Investments:Shaping The Future of Mobile App MarketingC O N T E N T SThe State of Mobile App Marketing 20253MethodologyType of OrganisationMartechvibe,in collaboration with Branch,presents an in-depth analysis of the State of Mobile App Marketing in the Middle E

4、ast,highlighting key trends,strategies,and analytics within the app ecosystem.To deliver data-driven insights,a survey was conducted with 180 professionals within app marketing,product development,and growth,including Directors,C-suite executives,Heads of departments,Senior Managers,and Managers.Res

5、pondents represented industries such as BFSI,Retail,Hospitality,and Healthcare across the United Arab Emirates,Kingdom of Saudi Arabia,Kuwait,and Egypt.Additionally,the study includes perspectives from senior marketing,growth,martech,and product leaders through comprehensive interviews.This report p

6、rovides a detailed examination of Middle East businesses readiness for app scalability through marketing growth,shedding light on how they are addressing challenges in the app landscape,as well as the state of analytics and attribution in the region.47%47%45%47%45%8%LARGEENTERPRISESMID-MARKET(Small