1、2025 US Media Consumption ReportIntroduction How do American consumers entertain and inform themselves in 2025?Attests 6th annual Media Consumption Report examines how habits across television,audio,news,and social media continue to evolve.From the Millennials social media detox to the over 50s podc

2、ast boom,these trends provide a detailed breakdown of how different demographics spend their time.The data also shows what the outlook is for various media formats,as well as for the biggest media brands.Survey sampleThe data in this report comes from a nationally representative survey of 2,000 US c

3、onsumers aged 18-67.The media consumption tracker survey is conducted annually on the Attest platform during March and April.93%Social media86%Streamed TV72%Live TV42%Streamed music31%Radio15%Podcasts5%Audiobooks5%Printed newspaperHow many Americans watch,listen,read and scroll daily?p5 TV trends p1

4、0 Audio trends p18 Social media trends p23 Print and digital content trends ContentsThe downward trend in TV viewing continues:the percentage of consumers watching three or more hours of TV of any type per day stands at 56%in 2025,down from 61%last year,and 63%the year before.The most committed TV w

5、atchers are those aged 50-67,66%of whom watch at least three hours a day thats compared to 52%of 18-30s and 50%of 31-49-year-olds.TREND 1 TV viewing times continue descentTV TRENDSLive TV has borne the brunt of the slowdown,with 28%of consumers saying they generally dont watch any on an average day(

6、thats up from 24%last year and 20%in 2023).This trend is driven by young consumers:a hefty 41%of under 30s typically dont watch live TV(versus 27%of 31-49s and 20%of over 50s).Under 30s who do watch live TV are most likely to say they watch it for between 30 minutes to one hour per day.Meanwhile,the