1、2025scan the Qr todownload the reportPAGE-0 1ROLE OF CO-FOUNDERS&CONFLICT RESOLUTION01PAGE-0 5MARKET SIZE AND KEY TERMS02PAGE-1 0IS YOUR BUSINESS VCS FUNDABLE?03PAGE-1 3HOW TO THINK OF COMPETITION04PAGE-1 7BUILDING A BRAND AND CUSTOMER TRUST05PAGE-2 0WHAT TO DO AFTER A SUCCESSFUL FUNDRAISE?06Table o

2、fContentOver the course of last 20 years,I have met many founders and founding teams.What is common to all of them is a passion and vision to achieve something different that makes things better.Either to bring a change in the way a business operates,or how to bridge for consumer needs that are miss

3、ed,patterns that will change the future over the course of next decade.Through the Decoding Starting Up series,our goal was to distill key learnings that could help early-stage entrepreneurs navigate the complexities of building a company.From shaping the first principles of your business to raising

4、 capital and managing investor relationships,these six chapters bring together insights that are often learned the hard way.This is not a playbook with all the answersbecause no two startup journeys are the samebut a guide to help you ask the right questions.Compiling these chapters into one report

5、is our way of making these lessons more accessible,reinforcing the fundamentals that every founder must master.The path of an entrepreneur is filled with ambiguity,tough decisions,and constant learning.While the challenges are inevitable,the right frameworks and mindset can make the journey more int

6、entional and rewarding.As you read through,we hope these insights serve as a compass in your journey,helping you build with conviction,resilience,and a sharp focus on creating long-term value.Vani KolaManaging DirectorKalaari CapitalForewordCHAPTER-1Resolution?Role ofCo-Founders&ConflictChapter 1 ta