1、The State of AI in Content MarketingGenerative AI models like ChatGPT and Gemini allow companies to cre-ate and publish vast volumes of written content,virtually for free.Traditionally,large-scale content marketing involved complex and expen-sive editorial workflows,large in-house content teams,and

2、networks of freelance writers generative AI promises to change the unit econom-ics of content creation entirely.Google is apparently agnostic to the use of AI in creating helpful content,but with the search engines toughening stance on“scaled content”,its hard to understand how risky AI content real

3、ly is.We created this research report to understand how generative AI is changing content marketing and SEO.We surveyed marketing and SEO professionals from around the world to understand:How common AI content creation really is.How real marketing teams use generative AI in SEO and content marketing

4、.How AI content performs relative to human content.How teams think about and mitigate the risks of AI content.How spending on AI solutions and content has changed.MethodologyThis report is based on 879 survey responses collected between December 2024 and Feb-ruary 2025.Where noted,Ahrefs data was us

5、ed to provide additional context and analysis.The survey was open to all respondents.The most common respondent location was the US;the most common seniority was mid-level(e.g.team lead or manager);and the most common role type was in-house.As the data shows,most of the respondents use AI in their c

6、ontent marketing,so when weve drawn comparisons between AI users and non-users,the sample size for non-AI us-ers is necessarily smaller than for AI users.Want to participate in future research?Subscribe to our email newsletter to hear about upcoming surveys.Subscribe to NewsletterKey takeawaysAI use