1、iStock/Jasmina0072025Insurance Trends Driving GrowthiStock/Jasmina0072Source:Simon-KucherFive key trends observed in the first half of 2025 iStock/designer491iStock/Delmaine-DonsoniStock/kiddy0265Creating needs based customer segmentsCreating needs based customer segmentsiStock/ipopbaPreparing for A

2、IiStock/scyther5Selling insurance portfolios not productsBuilding a retention playbookDeveloping incentive programs for brokers and policy holdersSimon-Kucher|Industry trends|Insurance|Q2 2025iStock/Jasmina0073Source:Simon-KucherFocusiStock/designer491iStock/Delmaine-DonsoniStock/kiddy0265Creating n

3、eeds based customer segmentsCreating needs based customer segmentsiStock/ipopbaPreparing for AIiStock/scyther5Selling insurance portfolios not productsBuild retention playbookDeveloping incentive programs for brokers and policy holdersSimon-Kucher|Industry trends|Insurance|Q2 20254Source:Simon-Kuche

4、rInsurance vendors employing needs-based segmentationVendors are better aligning their offering to the needs of carrier customers with a combination of demographic and needs based segmentation Demographic segmentation:Tangible datapoints traditionally used in customer segmentation(e.g.,DWP,LOBs,HQ L

5、ocation etc.)Needs based segmentation:Less tangible underlying core buying needs typically identified through discovery questionsCommon delineator amongst segments is the carriers policy holder strategy(i.e.,customer NPS is top priority)and their internal strategic orientation(i.e.Highly collaborati

6、ve across Bus)Simon-Kucher|Industry trends|Insurance|Q2 20255Source:Simon-KucherCustomer A(Formerly Prince Charles)Born in 1948 Grew up in the UK Married 2 children Lives in a castle Rich and famousLet us assume these two customers have different buying values and needs Customers may look the same o