1、The State of Mobile App Marketing 20251Unlocking Mobile Growth Strategiesfor Southeast Asia MarketersTHE STATE OF MOBILE APP MARKETING 2025The State of Mobile App Marketing 202523Methodology4Editors Note5Top Insights6Introduction7Chapter 1:Where are Southeast Asian Brands in theirMobile App Journey?

2、12Chapter 2:Re-engage and Retain for MobileApp Success16Chapter 3:Metrics&Magic:DecodingMeasurement and Attribution 20Chapter 4:Marketers Versus the Challengesof App Growth24Chapter 5:What are the Future Prioritiesof App Marketers in Southeast Asia?TABLE OF CONTENTS28ConclusionThe State of Mobile Ap

3、p Marketing 20253Martechvibe,in partnership with Branch,offers a comprehensive exploration of the State of Mobile App Marketing in Southeast Asia,focusing on trends,strategies,and analytics in the app landscape.To gather real data-led insights,we surveyed over 180 app,marketing,product,and growth re

4、presentatives holding positions such as directors,C-suite,heads of departments,senior managers,and managers from leading mobile brands.We chose respondents from industries like finance,retail,hospitality,and healthcare across Indonesia,Singapore,Malaysia,Vietnam,Philippines,and Thailand.The study al

5、so incorporates viewpoints from senior marketing leaders,growth leaders,martech leaders,and product leaders via extensive interviews.This report offers an insiders view into outlooks,actions,and readiness for mobile app growth success.It presents a detailed understanding of how Southeast Asian busin

6、esses navigate mobile app challenges such as proliferation of channels and complex user journeys,app competition,and changing privacy regulations.METHODOLOGYType of OrganisationSMB(Small and Medium-Sized Businesses)Mid-market(Small and Medium-Sized Enterprises)Large enterprise4%of respondents have b