1、The Individualist Era at WorkHow rugged Individualism is changingthe game for workplace technology changingthe game for workplace technology There Is A New WorkplacePower Broker:YouThe individual decision-makerForeword:Individualist EraSince the pandemic first shut our oice doors five years ago,its

2、hard to understate how dramatically weve all changed how we work.Entrepreneurial motivations of individual workers are colliding with access to new personalized technology(yes,like AI)to reshape how we work,and which technologies will emerge victorious.In short,rugged individualism has arrived at th

3、e workplace,and workplace technology is the new personal competitive edge.Yet for all the personal advantages this may give workers,freedom isnt free(just ask your HR manager).Corporate leaders grapple with privacy and security while trying to fuel innovation and eiciency.And workers tensely navigat

4、e unclear policies,with some even going so far as hiding their use of AI tools.To understand and navigate this change,we studied the aitudes and habits of knowledge workers across industries in the US and UK to reveal new insights into how we are adapting as individuals,how to manage and navigate in

5、dividualist aitudes at your workplace,and which tech companies will be best suited to provide the services that best fit individualist needs.Yet,while most of the headlines and water cooler conversation today focus on questions of the moment like return-to-oice,or whether AI will replace jobs,our re

6、search indicates an even bigger change is already uprooting power dynamics at the oice(or virtual oice,as your case may be).The HighlightsIndividualists love highlights(or at least,the individual writers of this report do),so heres a few of the takeaways youll find from our research:We Are All Hacke