1、eBook The Advertisers Guide to Quick Start Media InsightsEasily access turnkey campaign insights including audience overlaps,optimal frequency,and last-touch attribution from a growing network of premium publishers2Contents3 Introduction:The fast track to collaborative media insights 4 Bridging the

2、gap from implementation to insight 6 An easy button for media intelligence 7 Media insights every marketer can use11 Quick Start Insights:A foundation for faster media intelligence 12 Collaborative media insights in action 16 Your path to better media intelligence starts here 3Introduction:The fast

3、track to collaborative media insightsFor global brands investing across a mix of digital ad channels social,connected TV(CTV),streaming,audio,retail,and beyond data clean rooms offer a transformative solution.By enabling responsible use of customer data,brands can uncover deeper insights,optimize th

4、eir media mix,and achieve more effective,results-driven campaigns.Collaboration within a clean room is still relatively new and marketers are finding that their engagements can involve long negotiations and complex technical setupsoften taking months just to define the partnership scope and write th

5、e necessary custom code.This not only delays time to value but also demands significant technical resources,slowing down the ability to act on insights.This guide shows brands how to jump-start their clean room collaboration and begin tapping into media intelligence.Ready-to-go,standardized campaign

6、 and audience insights enable marketers to quickly assess performance across a growing network of premium publishers,unlocking value in days rather than weeks or months.4Bridging the gap from implementation to insightImagine your team is launching a new consumer product and wants to optimize campaig