1、Global eCommerce Trends 2025WhitepaperDiscover the latest data on eCommerce marketplaces,cross-border revenues,competitive eCommerce players from Asia,and product category trends like online pharmaceuticals and grocery.About Three Quarters of the Total eCommerce Revenue Worldwide Is Transacted via M

2、arketplacesMarketplacesShopsECDB analysisFor definitions see:https:/ Physical eCommerce Revenue Share Shops Versus Marketplaces in 202428%72%(First party&third party sales)Marketplaces Take OverCross-Border BoomTemu&TikTok Changing the GameOnline Pharmacies in High Demand 2The recent years have seen

3、 a clear shift towards eCommerce marketplaces,away from the former focus on online stores.By 2024,72%of global eCommerce revenues were transacted on marketplaces.This compares against the remaining 28%of revenues that online stores generated.Online marketplaces enable third-party sellers to distribu

4、te their merchandise on a digital platform,increasing product variety and enhancing audience appeal.Certain regions drive this trend,such as China,where the marketplace share is 93%.Marketplace Dominates eCommerce Revenue in Asia As Well As South&Middle America,Other Regions Follow Trend SlowerNote:

5、(1)Includes Middle AmericaSource:ECDB analysis97%96%46%47%26%54%53%74%3%Asia4%South AmericaNorth AmericaEuropeROWRevenue Split Between Stores and Marketplaces per Region in 2024MarketplacesShops3Marketplaces Take OverCross-Border BoomTemu&TikTok Changing the GameOnline Pharmacies in High Demand The

6、two regions where the marketplace model is most prevalent in eCommerce are Asia and South&Middle America.In Asia,the revenue split is 97%for marketplaces versus only 3%for online stores.South&Middle America perform similarly with 96%for marketplaces and 4%for online stores.Other regions are followin