1、 2025 dunnhumby/All rights reserved/ConfidentialConsumer Trends Tracker(CTT)Country Report CanadaFrom dunnhumbys Customer Strategy&Insights team 2025 dunnhumby/All rights reserved/Confidential2What the CTT is,how does it work and what is the objective of this report?A comprehensive framework,an intu

2、itive Consumer solution and much moreFrameworkProvides a framework for understanding trends and learnings to help teams inform client conversationsConsumer SolutionThe CTT is a consumer dashboard designed to uncover shopper needs,perceptions and behavior over timeWave-Specific InsightsThis edition o

3、f the CTT explores trades and tariffs,while still reporting on our usual metricsWe survey 1,500 respondents every quarter,now in our 5thwave for this country.2025 dunnhumby/All rights reserved/Confidential3Market ContextConsumer NeedsConsumer BehaviorsChannel MetricsAppendixReport Sections 2025 dunn

4、humby/All rights reserved/Confidential4Editorial SummaryTariffs and Trade WarsAs uncertainty in the grocery industry mounts,dunnhumbys Consumer Trends Tracker(CTT)provides unique insight to understand consumer sentiment,needs and behaviors.The Trade War,marked by the imposition of 25%tariffs on Cana

5、dian imports(excluding energy products,which faced a 10%tariff),has significantly impacted Canadas grocery market.These tariffs,aimed at reducing the U.S.trade deficit and addressing border enforcement concerns,have led to a series of economic and consumer behavior shifts in Canada.Canadian retailer

6、s,notably Loblaw Companies Ltd.,have reported substantial price hikes on thousands of grocery items due to increased supply chain costs stemming from the tariffs.Products ranging from natural foods to pantry staples and health and beauty items have been affected.Loblaw has marked over 1,000 products