1、Key factors transforming sports and your sponsorship strategyCopyright 2025 The Nielsen Company(US),LLC.2Table of contents31920IntroductionConclusionAbout Nielsen51014Section 1The worlds most popular sport is a win for brandsSection 2Womens sports fans are changing the gameSection 3Media is growing

2、the game for new formats and global sportsCopyright 2025 The Nielsen Company(US),LLC.3IntroductionThe world of sports is exploding,and a number of factors are shaking up the game.Increased globalization,diversifying fandoms and changes in media consumption are creating passionate fans who are more c

3、onnected than ever before.Of course,this brings in new opportunities and a few curveballs too.To play it right in this ever-changing scene,brands and rights holders need to understand todays fans.The old playbook for marketing just isnt cutting it.Brands need to know when sponsorships are creating a

4、uthentic relationships with fans and turning them into loyal consumers.Media companies need to keep up with how fans are tuning inwhether its catching live action on their phone or binging highlights later.And for leagues and teams,its all about building real connections with fans everywhere,creatin

5、g a global cheering section that goes beyond just showing up to the stadium.This report dives into the factors that are fueling this growth in sports globallyhow we watch,how the world connects us and how different types of fans are shaping the future.By getting a handle on all of this,you can craft

6、 smarter strategies,turn marketing plays into winning scores,and make the most of the massive potential in global sports today.IntroductionCopyright 2025 The Nielsen Company(US),LLC.4Whether fans call it football or soccer,the sport is the most popular around the world.Global tournaments in 2025,202