1、AsiaLifestyle Consumer Profile2025 Tracking lifestyle consumption drivers&trends in the worlds most dynamic consumer marketsMay 2025Consumer snapshotThis report is the fifth annual edition of the Asia Lifestyle Consumer Profile,first launched in 2021.The data*herein presented was collected from 1,50

2、0 luxury consumers across Asia through online interviews from 13 February to 23 March 2025.Respondents represent a balanced mix of males and females aged 20 to 50,with a minimum spend of USD 1,200 on lifestyle products in the previous 6 months.Across Asia,future sentiment remains relatively high,but

3、 signs of caution are emerging(Fig 1).Optimism is beginning to splinter,particularly in markets experiencing broader economic or social uncertainty.Mainland China leads with 94%of consumers expressing confidence in the future,though this marks a 3-point drop from 2024 and the lowest confidence level

4、 in the market since our first report in 2021.Southeast Asia follows closely at 90%(also-3%),while Japan sees the sharpest declinefrom 78%to 74%reflecting more subdued public outlook.At the same time,reported spending intent is rising across the regionbut not without contradiction.Southeast Asia,Hon

5、g Kong and South Korea show significant increases in planned spending,yet considering broader economic fundamentals,these surges point less to stable growth than to mounting volatility as spending intent reflects more consumer aspiration than financial reality.Fig.1:Consumer optimism,spending intent

6、(with YoY%change),and top three spending intent categoriesSoutheast AsiaHong KongMainland ChinaSouth KoreaJapan90%are optimist(-3%YoY)81%are optimist(=YoY)94%are optimist(-3%YoY)87%are optimist(=YoY)74%are optimist(-4%YoY)US$22,600 US$18,200US$15,900US$15,200US$12,000Top 3 spend intent categoriesTop