1、A PRACTICAL GUIDE TO AGENTIC AI FOR CUSTOMER EXPERIENCEKey concepts and use cases to optimize CX and drive marketing ROITABLE OF CONTENTSIntroduction .3Chapter 1:The Business Case:What Can AI Agents Offer .5Chapter 2:The Platform:How To Implement AI Agents .8Chapter 3:Ethics And Bias:Overcoming Chal

2、lenges.13Chapter 4:Bringing It All Together:Rolling Out AI Agents .16Chapter 5:Snowflake For Data Agents .18Industry Use Cases .20Table of Contents|2 A PRACTICAL GUIDE TO AGENTIC AI FOR CUSTOMER EXPERIENCEINTRODUCTIONImagine a world where intelligent systems seamlessly enhance every touchpoint custo

3、mers have with a brand thats the power of AI agents to revolutionize customer experience.AI agents are like computer programs that can perform tasks independently using artificial intelligence.They can significantly boost business productivity by handling complex,multi-step operations quickly.To wor

4、k effectively,these agents need access to an organizations data,which can be both structured data patient records at hospitals or transaction details at a department store for example and unstructured data,like video files or social media posts.The potential for AI agents is massive,but the quality

5、of work depends heavily on the data it uses and how accurately it can find the right information.Organizations often struggle with this because how AI understands data doesnt always match how the data is stored.Still,AI agents are expected to become a valuable resource in the workforce,helping with

6、roles like customer support,field technicians,data analysis and more.Its also important to understand that there are two different types of AI agents:personal and company.Personal AI agents are customized digital assistants that learn from and adapt to an individual users preferences,habits,and need