1、February 2024 Social and cultural value of cinema venues:Qualitative analysis Ipsos:Dr Ricky Lawton,Stephen McSwiney,Amelia Byrne,Jack Philips,Alistair Davey Bennett Institute for Public Policy:Owen Garling Nordicity:Stephen Hignell,Balvinder Chowdhary 2 This work was carried out in accordance with

2、the requirements of the international quality standard for Market Research,ISO 20252,and with the Ipsos Terms and Conditions which can be found at https:/ipsos.uk/terms.3 This work was carried out in accordance with the requirements of the international quality standard for Market Research,ISO 20252

3、,and with the Ipsos Terms and Conditions which can be found at https:/ipsos.uk/terms.Contents About.4 About the BFI.4 About the Creative Industries Policy and Evidence Centre.4 1 Executive summary.5 1.1 Key findings.5 2 Introduction&methodology.7 2.1 Background to the research.7 2.2 Qualitative rese

4、arch approach.9 2.2.1 Methodology and sample.9 2.2.2 Focus group discussion outline.10 2.2.3 Qualitative analysis and reporting.10 3 Findings.12 3.1 Contribution Does the asset contribute in some way to achieving social goals such as stronger,more cohesive communities?.12 3.1.1 Cinemas create shared

5、 experiences.12 3.1.2 Experience of the cinema and the overall trip.13 3.1.3 Contribution:conclusion.14 3.2 Accessibility Is the asset easily accessible for people?.15 3.2.1 Location.15 3.2.2 Travel.15 3.2.3 Financial cost of attending the cinema.16 3.2.4 Accessibility:conclusion.17 3.3 Openness Can

6、 the asset be used for a range of activities by different people?.17 3.3.1 Inclusiveness.17 3.3.2 Wide-ranging programming.18 3.3.3 Openness:conclusion.19 3.4 Conclusion.20 4 Literature cited.21 Appendix A:Summary of the Measuring the Economic Value of Cinema Venues report.22 Appendix B:Qualitative