1、JUNE 20252025 Consumer Sentiment Survey NorwayCountries surveyed:UK,Germany,France,Italy,Denmark,Sweden,Spain,Norway,and RomaniaBCG Consumer Sentiment SurveyApril 2025SUMMARY OF RESULTSConsumer Sentiment in Norway 20259Respondents per country with a nationally representative sample1,800Product categ

2、ories surveyed for spending and purchasing behavior12Norwegians are overall feeling significantly more optimistic than their European peers,especially regarding the state of their local economiesExpectations of fuller wallets are a key driver of the Norwegian optimism.Consumers expect income and sav

3、ings to climb over the next six months Consumers plan to increase spending on groceries,home care,and luxury fashion,but cut back on more discretionary and impulse-driven categories such as snacks and alcohol Norwegians appear to be more discount driven than the European average,particularly in appa

4、rel and home care,with nearly 80%of consumers actively making purchasing decisions based on discounts In contrast,Norwegians are 10 to 15 percentage points less likely to frequently purchase retailers own brand products,and a bigger share of Norwegian consumers vs.Europeans on average consider brand

5、ed products to be of better qualityNorwegians sustainability considerations differ from the broader European population,with fewer consumers considering it in purchasing decisions,and only 15%willing to pay a green premium OVERALL SENTIMENTNorwegians are feeling more optimistic than other Europeans,

6、especially about economicsSource:2025 BCG European Consumer Sentiment Study(April 221)with 1,787 Norwegian respondents(16,412 total respondents across 9 European countries).Question 1:How do you currently feel about each of the following?Political atmosphereEconomic situationCultural and social atmo