1、TECHNOLOGYBEYOND THE HYPEREALISING AIS POTENTIAL IN RETAILA WORLD RETAIL CONGRESS PUBLICATIONKnowledge PartnerFOREWORD2|Beyond the hype:Realising AIs potential in retailAlthough AI has been part of our lives,hidden and unspoken about,for many years,we can now confidently say that we are on the brink

2、 of a dramatic revolution that will reshape all our lives.Generative AI and Agentic AI are already showing the capacity to bring tectonic change.Speaking to many retailers that have led retail businesses through the e-commerce wave that ripped up the existing business model,they believe that AI,as w

3、e are now beginning to experience it,has an even greater capacity to reshape the retail business model.This years World Retail Congress theme is focused around“growth”something that is proving harder and harder to deliver when external factors are impacting the global retail industry with ever great

4、er force.But what retailers understand and what we are focused on across the Congress are the real growth drivers that are under their control.We are therefore delighted that AlixPartners has selected the growth driver of“technology”and,in particular,AI.More than anything else,AI has huge potential

5、to deliver sustainable growth and profitability by delivering greater efficiency,greater speed and a greater customer experience.IAN.MCGARRIGLEWORLDRETAILCONGRESS.COMIAN MCGARRIGLE CHAIRMAN WORLD RETAIL CONGRESSBringing their expert analysis and insight to examine the opportunity presented by AI,thi

6、s special report on“Beyond the hype:Realising AIs potential in retail”helps provide an important roadmap for retail leadership teams.Many retailers confess to being unsure where to start or where to look to apply AI across all the key areas of the business.This report provides the answers many are s