1、CommercialServices 100 2024 The annual report on the most valuable and strongest Commercial Services brands April 2024Brand Finance Commercial Services 100 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4David Haigh,Chairman&CEO,Brand FinanceRanking Analysis 7Bran

2、d Value Ranking(USDm)15Brand Guardianship Index 17Brand Spotlight 20Deloitte 21Interview with Vimi Grewal-Carr,Global Chief Growth Officer,DeloitteMethodology 24Our Services 30Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual

3、 identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standa

4、rds(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and

5、countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom

6、 line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancy.For business enquiries,please contact:Richard HaighManaging DFor media enquiries,please contact:Florina Cormack-LoydCommunications DFor all other enquiries:+44 207 389 ForewordBrand