1、THE NEXT GREAT ERA OF CINEMAA SPECIAL REPORTThe exhibition industry sits on the verge of a renaissance The Next Great Era of Cinema.Every single day,exhibitors around the world strive to find creativeways to elevate the moviegoing experience.This report spotlightsthree different approaches Cinema Un

2、ited members are taking toachieve that goal:Reinvesting in Our Communities,Technological Innovation and More than a Movie.Some of theexhibitors included in this report have been around for more than100 years,while others are much newer,yet they are all united by acommon goal:ensuring,through continu

3、ed innovation,that thecommunal experience of watching a movie on the big screen is here to stay.Exhibition is not a Hollywood industry;it is a Main Street industry.Theatres are the cornerstones of small towns,rural communities,and major cities all around the world.Going to the movies is ingrained in

4、 our social fabric,and movie fans of all ages continue to flock to theatres of all sizes to see movies on the big screen.The public knows that going to a cinema remains the premier entertainment option.This report highlights the many ways in which theatres are reinvesting to keep it that way.REINVES

5、TING IN OUR COMMUNITIESMovie theatres are gathering places for communities around theworld.They are essential to the cultural tapestry.In this section,we highlight some of the ways in which theatres of all sizes arereinvesting in their communities to create the next greatgeneration of moviegoers.The

6、 Belcourt Theatre is a prime example of how arthouses can connect with their community through creative programming and events.Whether its bringing in major starsEthan Hawke,Joan Baez,Jack White,and Nicole Kidman have all appeared at the theatre for screeningsor selling out auditoriums for exciting