1、June 2025Private Capital PracticeInvesting in living better:Quality of life and the future of businessThe quality-of-life market is extending beyond the health and well-being industries.An executive survey reveals how investors and businesses can capture the market potential of living better.This ar

2、ticle is a collaborative effort by Bobby Demissie and Massimo Mazza,with Ali Alsadadi,Bader Alansari,and Mahdi AlBasri,representing views from McKinseys Private Capital Practice.The global quality-of-life(QoL)market is expanding beyond its traditional roots in health and life sciences to become a st

3、rategic priority for all sectors,including real estate,technology,and consumer-facing industries.Executives prioritizing QoL estimate that related offerings could represent 9 to 15 percent of annual sector revenues over the next decade,potentially amounting to$6.7 trillion to$11.2 trillion in market

4、 growth by 2034.1 Whats more,investment in QoL-related industries has surged in recent years.Venture capital funding for digital health in the United States has grown fivefold between 2013 and 2023,2 and funds are channeling significant resources into longevity-focused research and development.3 The

5、se trends position QoL as a critical focus for investors,consumers,and businesses alike.To better understand this evolution,McKinsey conducted a global survey of C-suite executives that explored sentiments across sectors and geographies about this emerging market,its potential impact,and the opportu

6、nities it presents.This piece presents the surveys findings and explores how companies and investors across sectors can enter the QoL market and make the most of it.Quality of life:An emerging market and cross-sectoral imperativeUnderstanding the QoL market begins with distinguishing two pivotal con