1、Next starts hereAsia-Pacifics Young Generations:Opportunities for growth from Gen Z to Gen AlphaEditors noteThis curated report synthesizes critical insights from Mintels latest research on Gen Z and Gen Alpha two generations reshaping consumer markets across Asia-Pacific.This document highlights ac

2、tionable opportunities to engage these digitally native,values-driven cohorts.If you struggling to connect with Gen Zs 8-second attention span,or wondering how Gen Alphas sensory needs will reshape product design,this report answers critical questions for brands targeting Asia-Pacifics youth:Why do

3、75%of Vietnamese Gen Zs say community support is non-negotiable?How can beauty brands win over Thai Gen Zs,where 49%boycott unethical companies?What nutrition innovations will Gen Alpha demand as digital natives(born 2010+)?Why 90%of Singaporean Gen Zs demand control over their lives (and how to giv

4、e it).This is a free report highlights,full report is only available for existing Mintel clients.If you are not a Mintel client yet,feel free to reach out to us for a free demo via 2Navigating adulthood:Southeast Asias Gen ZsTechnology cultivated a greater awareness of the world and the importance o

5、f their identity in Gen Zs fueling a desire for community,self-actualisation and control.Free highlight Summary,for full report,please log into Mintel client platform to read;if not a client yet,please reach out to us for a free demo.Meet Mintel Analyst I wrote this because young people especially G

6、en Zs are so often misunderstood and misrepresented.Too many reports treat them like a different species,rather than what they really are:regular human beings,younger versions of ourselves,coming of age in a more complex world.Adulthood has always been messy,but todays version arguably comes with mo