1、Green Insights Europe 2024 The consumer perspectiveBy Mikael Selling,CEO,Opticom Consulting GroupTissue World Dsseldorf-April 9th,2025European consumers share their viewsGreen Insights Europe 2024Climate change,purchasing,sustainability:Survey background&methodology10,000+consumers10 European countr
2、iesResults published Q2 2024Web survey via online panelsCross section representing 78%of EU plus UKMargin of error:3.1%on total&country levelClimate mitigation and welfare efforts must go hand in handMain personal concerns?36%climate change62%their own financial position 57%chose at least one questi
3、on linked to climate change and the environment in their top 362%36%17%13%12%LevnadskostnaderKlimatfrndringarInternationellakonflikter&krigMnskligarttigheterAnstllningstrygghet Nationell ekonomisktillvxtBiologisk mngfald&miljskyddMigrationAvfall&tervinning Jmstlldhet mellanknenHllbar konsumtionIT-sk
4、erhet/Fakenews/AIStatistics in detailParticipants were asked to choose the three most important topics for them personally when it comes to sustainable development.For the majority,the cost of living was the most important.57 percent chose at least one topic linked to climate change and the environm
5、ent.Which of the following topics are most important to you personally?(choose max 3)Base:10,026.Closed question.Max 3 answers:29,003.Cost oflivingClimatechangeInternatioalconflicts&warsHumanrightsJobsecurityNationaleconomicgrowthBiodiversity&environmental protectionMigrationWaste&recyclingGenderequ
6、alitySustainableconsumptionIT-cybersecurity,fake news,AIThe vast majority want to see fossil products replaced by bio-based ones74%consider it important to replace fossil-based products with bio-based ones in order to achieve the UNs Sustainability Goals77%consider environmental