1、Discover the latest trends of the quarter across mobile apps and digital advertisingQ1 2025Digital Market IndexNote:Top publishers by app store revenue|Source:Sensor TowerSensor Tower|Our CustomersTop publishers trust Sensor Tower insights to grow their business-All Rights Reserved2Next level insigh

2、ts.data.ai is now partof Sensor Tower-All Rights Reserved3 Sensor Tower Inc.-All Rights Reserved-All Rights ReservedMobile App Market Mobile Market Overview Top Markets Top Categories Top Apps Top Mobile GamesDigital Advertising Market Digital Advertising Overview Retail Media Advertising Snapshot51

3、116 21 242735Table of Contents4-All Rights ReservedQ1 2025:Mobile Market Overview5About this Data:Mobile App MethodologySensor Towers Insights team compiled the download and in-app purchase(IAP)revenue estimates provided in this report using the Sensor Tower Mobile App Insights platform.Figures cite

4、d in this report reflect App Store and Google Play download and IAP revenue estimates for January 1,2024 through March 31,2025.Download estimates presented are on a per-user basis,meaning that only one download per Apple or Google account is counted towards the total.Downloads of the same app by the

5、 same user to multiple devices,updates,or re-installs of the same app by the same user are not counted towards the total.Android app install and IAP revenue estimates represent downloads and revenue from the Google Play Store only.Sensor Tower does not provide download estimates for third-party Andr

6、oid stores.IAP revenue estimates are gross inclusive of any percent taken by the app stores.Sensor Tower Inc.-All Rights Reserved Sensor Tower Inc.-All Rights Reserved-All Rights Reserved6-All Rights ReservedIAP Revenue Hits$40 Billion MilestoneQuarterly global in-app purchase(IAP)revenue across iOS