1、Photo by Pranav Jain Kearney,GurugramThe rise of quick commerce:transforming Indias retail,consumer behaviors,and employment dynamicsRapid grocery delivery,typically within an hour or less,is not just a passing trend.Its a retail game-changer thats shaping the future of shopping.Indias retail landsc

2、ape is evolving at an unprecedented pace,shaped by shifting consumer expectations,digital acceleration,and the growing need for convenience.Among the most transformative developments in this space is quick commerce,a disruptive model that is redefining how consumers shop,how brands engage with their

3、 audiences,and how supply chains operate to meet the rising demand for instant fulfillment.As quick commerce gains traction,its impact extends far beyond just fast deliveries.It is reshaping the grocery industry by fueling incremental demand,influencing purchasing behaviors,and unlocking new opportu

4、nities for businesses and employment.In this report,we delve into these crucial aspects,providing data-driven insights into its value proposition,pricing dynamics,and broader implications for the industry.We also examine how quick commerce is not merely shifting sales between channels but contributi

5、ng to market expansion and the economy.ForewordThis report is the result of primary research,analysis,and collaboration with industry experts.We extend our sincere appreciation to all contributors,stakeholders,and business leaders who have generously shared their insights and experiences.Their exper

6、tise and vision have been instrumental in shaping this study and highlighting the immense potential of this fast-growing sector.As businesses and policymakers navigate this evolving ecosystem,understanding the role of quick commerce will be vital to unlock new avenues for growth and innovation.We ho