品牌金融(Brand Finance):2025年全球品牌可持续发展认知指数报告(英文版)(42页).pdf

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品牌金融(Brand Finance):2025年全球品牌可持续发展认知指数报告(英文版)(42页).pdf

1、The report on the value of sustainability perceptions to the worlds leading brands Sustainability Perceptions Index 2025Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of ex

2、pertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 10668 and ISO 20671)and our methodology,certifie

3、d by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.Quantifyi

4、ng the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.Bridging the gap between Marketing and FinanceAbou

5、t Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:For media enquiries,please contact:+44 207 389 Brand Finance Sustainability Perceptions Index 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5Robert Haigh,Strategy&Sustainability Directo

6、r,Brand Finance Views from the IAA 6Research Insights 7Sustainability as a Driver of Choice 8Sustainability Perceptions Scores Across Industries 10Sustainability Perceptions Scores Across Markets 11Sustainability Perceptions Value 14Sustainability Gap Value 15Brand Guardianship Index 19Brand Insight

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