1、P U L S E S U R V E YRealizing the Generative AI Opportunity:Embracing Change to Create Business ValueSponsored byS P O N S O R P E R S P E C T I V EDr.Ruba BornoVice President,Global Specialists and PartnersAWSGenerative artificial intelligence(gen AI)has sparked a revolution,and todays organizatio

2、ns are racing to unlock the technologys business value.Expected to reshape the economy over the next few years,gen AI will have a massive impact across all industries.Goldman Sachs forecasts a$7 trillion increase in global GDP and a 1.5 percentage point boost in productivity growth over a 10-year pe

3、riod.With this technology being set to impact two-thirds of U.S.and EU jobs,organizations are feeling pressure to keep up the pace.But how?What is the best way to implement gen AI to stay in the forefront and maximize ROI?And how do you do it securely and effectively?One thing is for certainthere is

4、 no one-size-fits-all solution for gen AI,and there are multitudes of options.These include choosing between building or buying foundation models,exploring prompt engineering approaches,or developing custom gen AI solutions.The human factor also plays a crucial role in gen AI implementation.Organiza

5、tions face a skills gap as they rush to leverage this technology.Effective change management becomes essential to help employees embrace and effectively use gen AI tools.This change management involves training programs and creating a culture that supports innovation while addressing concerns about

6、job security and technological change.Navigating these complex decisions can be overwhelming,especially if youre just getting started.But as you progress in your gen AI journey,youll gain insights into effective strategies and foundational components,leading to more structured,long-term solutions.At