1、Experts in what consumers want and whyClimate change and weight management goals will alter formulation expectations;social media will fuel interest in status-symbol scents and micro-trend sampling.The Future of Fragrance:Key Trends Brands Cant Ignore in 2025&BeyondContent hereTitle hereTable of Con

2、tentsWHAT YOU NEED TO KNOWIN THE NEXT TWO YEARSIN FIVE YEARS AND BEYONDKEY TAKEAWAYS FOR BRANDS010203042WHAT YOU NEED TO KNOW01Where we are nowProduct and ingredient safety are areas of concern across all BPC categories.Mintel research highlights that over a third of US consumers aged 25-34 believe

3、that ingredients found in fragrance and scented personal care products are harsh on the skin.Consumers look to the fragrance category to alter their mood amid sustained global uncertainties,and fragrance purchases remain high as consumers seek joy through these products.In China,three in five consum

4、ers buy perfume to relax their mood,while two in five consumers do so to feel more energised.Social media drives interest in and purchases of fragrances on both ends of the price spectrum.According to Mintel research,two in three Spanish consumers typically spend 50 or less on a single fragrance,whi

5、le in France,45%of consumers typically spend 51 or more on one.Ingredient scrutiny remains highAdded benefits provoke purchasesInterest in both luxe and mass fragrance grows across all ages4IN THE NEXT TWO YEARS02Propel fragrance innovation amid a rising heat index6Environmental concern spans the gl

6、obeSource:Mintel Global Consumerof Japanese consumers are concerned about climate change/global warming57%Spanish consumers agree that extreme weather events such as heatwaves encourage them to do more to protect the environmentThree in FivePERSONAL ACCOUNTABILITYCLIMATE CONCERNS7Content herePromote