1、Beyond the billion-dollar barrier:Charting the next phase of growthDriving long-term success in womens sports2Beyond the billion-dollar barrier:Charting the next phase of growthBy the numbers:an exponential growth story 3Agents for change 4Investment to fuel the future 6Facing the facts 8A playbook

2、for success 9Our starting five 11Whats inside3Beyond the billion-dollar barrier:Charting the next phase of growthBy the numbers:an exponential growth storyThe compelling case for further investment in womens sportsTotal revenue:growth from 2022-2024,projected 2025Source:Deloitte analysis,based on pu

3、blic dataSplit by revenue source$1.0B$692M$981M$1.88B$2.35BSplit by geographySplit by sport2022MatchdaySoccerNorth AmericaBroadcastBasketballEurope202535%44%21%CommercialOtherGlobalAPAC20242023202521%54%55%59%64%25%21%27%25%24%14%11%59%18%21%2%3%202439%38%23%56%19%23%20252024Womens sports are growin

4、g by rewriting the playbook and doing things differently.The focus now moves beyond demonstrating potential to helping build a lasting legacy of success by delivering unique and tailored experiences.4Beyond the billion-dollar barrier:Charting the next phase of growthAgents for changeSecuring long-te

5、rm success through strategic decision-making2024 was a landmark year for womens sports,shattering expectations and exceeding Deloittes initial projections.The surge in interest,driven by captivating narratives both on and off the field of play,positioned womens sports as a powerful force for change,

6、challenging traditional norms and redefining the future of the industry.In 2025 and beyond,as womens sports builds into a distinctive product offering,leaders must balance short-term growth with establishing foundations for long-term success.1 The Olympic Games Paris 2024 was the first Olympic Games