1、2025 DAXUE CONSULTINGALL RIGHTS RESERVEDChinaswinter sportsmarket recap2025Top sports of the season3.17Hypotheses on winter sports7.38Winning brands of the season4.23Winter sports impact on other industries5.27How to reach Chinese winter sports tourists6.35Chinas winter sports economy1.04China winte

2、r sports consumer trends2.12About us841Content outline22025 DAXUE CONSULTINGALL RIGHTS RESERVEDWe scraped and analyzed hundreds of millions of Chinese social media posts discussing winter sports to identify emerging trends and shifting consumer preferences.This analysis uncovered which sports Chines

3、e people participate in,who they do them with,their motivations,and preferred brands.We complemented this with desk research and in-depth interviews with winter sports enthusiasts.About our methodologyOver 290 million posts analyzedOver 120 brands included3 social media platforms analyzedIn-depth in

4、terviews with Chinese winter sports enthusiastsDouyin66%Weibo27%RedNote7%Types of posts:Short,engaging videos that are highly shareable and can quickly go viralPurpose:To entertain and educate,featuring content creators ranging from beginners to serious athletes,with a significant portion being casu

5、al participantsDiscussions:Tutorials,training tips,personal experiences,product recommendations,travel destinationsTypes of posts:Text-based posts,images,infographics,and longer videos;content is more formal compared to other platformsPurpose:To share news,educate,and promote products;largely used b

6、y experts,influencers,and brandsDiscussions:Industry news,competition updates,and expert analysesTypes of posts:High-quality lifestyle images and short aesthetic videosPurpose:To recommend products,share experiences,and inspire users,with greater focus on the social and sensory aspects than the spor