人工智能正在改变营销：宠物食品的优势、挑战和应用是什么？.pdf

1、What are the benefits,challenges and applications for pet food?AI is Transforming Marketing:Hana Bieliauskas,Senior VP&PartnerInspire PR GroupAI has been there for a long time,but we are at a moment when it is going mainstreamWhy AI?Analyze large amounts of data and identify patterns Predict trends

2、and future behavior Provide personalized recommendations for customers Measure consumer sentiment and feedback Recognize images Generate ideasWhat AI Can Do for Marketers GREENIES developed a campaign targeted at Millennials,who represented the largest share of U.S.pet owners in 2023 Created an AI t

3、ool in partnership with Amazon called“The Dog Interpreter”Scan your dog eating the new Greenies Smart Essentials treats and receive their real time thoughts using this AI-powered technology A“review”is generated about Greenies Smart Essentials,earning a$5 reward The campaign across a range of Amazon

4、 touchpoints,including streaming TV ads,audio ads,online video ads and DSP media that drove consumers to the custom brand Store pageGREENIES:Dogs Write Reviews Personalization has been key for Purina in acquiring new customers and building loyalty because it shows the brand understands pet owner nee

5、ds and preferences Purinas Pet Food Finder leverages AI to provide personalized product suggestions through a brief online questionnaire Purina has developed interactive experiences,like quizzes and surveys,to help pet owners find the best products,with an 86%completion rate and a 65%lead capture ra

6、te!Preferences,behaviors and specific pet care needs are captured through content engagements,and customers are segmented into audiences,allowing personalized marketing that resonatePurina:Using Personalized Content to Increase Customer Acquisition&Loyalty In 2024,Ollie acquired DIG Labs,which enabl