1、The State of AI in Marketing 2025The AI trends,tactics,and technologies powering the next generation of marketing teamsA letter from our CMO,Loreal Lynch03Introduction:The AI Opportunity for Marketing Teams04Chapter 1:AI Adoption in Marketing06Chapter 2:AI Maturity and Governance13Chapter 3:AI Impac

2、t and ROI20Chapter 4:AI Investment&the Future of Marketing25A Blueprint for 202530Methodology&Demographics31Table of ContentsThe State of AI inMarketing 2025Marketing isnt just evolvingits being rewired.Generative AI started as an experimental tool but is now positioned to become the core engine dri

3、ving every campaign,workflow,and initiative.And the proof is in the research:AI is delivering real results for marketing leaders,driving higher productivity,better marketing ROI,and increased employee satisfaction.So much so that 79%of companies plan to expand AI adoption in 2025.But heres the catch

4、 adoption alone isnt enough.While marketers acknowledge the multiple benefits of AI,the majority(56%)still rely on ad hoc and early-stage applications,disconnected from existing tech stacks or workflows.Even more concerning,only 49%of companies track the ROI of their AI investments,and theres a sign

5、ificant disconnect in AI maturity perception between CMOs and their teams.The key to closing the gap between adoption&impact is moving beyond generic,one-size-fits-all tools to domain-specific AImodels tailored to a companys unique data,brand guidelines,and marketing workflows.This isnt just a best

6、practice;its one of the defining traits of high-maturity organizations.Companies that invest in domain-specific AI are not only more likely to measure ROI but also better positioned to scale adoption in the year ahead.And as AI becomes more embedded in enterprise marketing,tools that help scale bran