1、future of coffee reportcelebrating australian coffee culturecoffee is everywherecoffee is alwaysdrinking in datathe new workflowsending customers homethe quality loop481214182022contentsThe conversation around coffee is changing.The Australian coffee drinker leads the world.Educated consumers unders

2、tand coffee is a luxury:there are fewer beans at higher prices,driving quality and sensible price signalling.Coffee is an“everyday miracle”,says Ren Redzepi in Apple TVs Omnivore.People are drinking better coffee at home.Theyre socialising around coffee differently.Their greater knowledge and expert

3、ise is driving-and is driven by-cafes,roasters and baristas to ever higher standards.Coffee is becoming an experience:expanded and elevated.We call this the Quality Loop(see page 23).“Australia(and New Zealand)are studied and celebrated as market leaders by our headquarters in Florence,”says Barry M

4、oore,La Marzocco Australias Managing Director.Demographic and immigration patterns mean Australia has been uniquely placed to meld European espresso culture with the 21st centurys Third Wave of specialty coffee.Our early adopter culture means we are now at the forefront of technological innovation.“

5、We are a unique and developed market with a depth and breadth of artisan roasters producing specialty grade espresso,which is then served in high volumes to a per capita concentration of cafes unlike anywhere else in the world,”says Moore.celebrating australian coffee culture“People need to get away

6、 from the fact that coffee is a basic need.Its a luxury and they need to treat it like that.”sonam sherpa co-founder,golden brown coffee“coffee is key to australian life.its part of brand australia.the flat white is possibly our greatest export,not just as a beverage but because it sits in the conte