1、WORLD OF GAMING&INFLUENCER MARKETING 2025 JAPANS ContentsMethodologyGamingMobile GamingGaming TrendsGamer BehaviorInfluencer MarketingSocial Media PlatformsTrends in Influencer MarketingTop InfluencersFurther ReadingAbout AAAAAA AGENCYThis report aims to give an overview of the thriving gaming&influ

2、encer marketing landscape in Japan.Weve gathered data from trusted sources naming them on each point.Since we do not process raw data,we have relied on analytics platforms,reports,and relevant articles,such as Sensor Tower,Stream Hatchet,Statista,Data40,Datareportal,Glad Cube,Niko Partners,IMARC Gro

3、up,Niche Barrier,Shibuya109 Lab.,Cross Marketing,LiB Consulting,Oosga,Hottolink,NapoleonCat,and others.We would like to take this opportunity&thank the experts who contributed their perspectives on gaming and influencer marketing to this report.We really appreciate it.MethodologyAAA AGENCYGAMINGOver

4、viewJapanese gaming has a rich history of innovation and success,with major companies like Sega,Nintendo,and Sony shaping the industry,and its Tokyo Game Show being one of the most influential gaming expos in the world.Its games inspired the whole gaming movement worldwide,attracted investment to ma

5、jor Japanese studios,and boosted tourism in the country,with visitor numbers and spending reaching record highs in 2024.AAA AGENCYImage credit:Nikkei AsiaOverviewThe gaming market in East Asia is bigger and very different from the West.Smartphone games make up around 75%of gaming spending there,whil

6、e the console market has spending thats 10 times lower than in North America and Europe,even with major players like Sony,Sega,and Nintendo in the mix.However,PC gaming is currently on the rise with an 8.8%annual growth rate,and console gaming is set to grow by 2.5%per year.AAA AGENCYImage credit:Ni