1、Empowering women micro-entrepreneurs with mobilePakistan findingsThe GSMA is a global organisation unifying the mobile ecosystem to discover,develop and deliver innovation foundational to positive business environments and societal change.Our vision is to unlock the full power of connectivity so tha

2、t people,industry and society thrive.Representing mobile operators and organisations across the mobile ecosystem and adjacent industries,the GSMA delivers for its members across three broad pillars:Connectivity for Good,Industry Services and Solutions and Outreach.This activity includes advancing po

3、licy,tackling todays biggestsocietal challenges,underpinning the technology andinteroperability that make mobile work and providing the worldslargest platform to convene the mobile ecosystem at the MWC andM360 series of events.We invite you to find out more at This research and report have been fund

4、ed by Gates Foundation.This report is part of a wider project on empowering women micro-entrepreneurs via mobile in low-and middle-income countries.AuthorAlida Taghiyeva,GSMAContributorsIsabelle Carboni,Abi Gleek,Nadia Jeffrie,Dominica Lindsey,Claire SibthorpePublishedMay 2025At Ipsos we are passion

5、ately curious about people,markets,brands and society.We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.With a strong presence in 88 countries,Ipsos employs more than 16,000 people and has the ability to

6、conduct research programmes in more than 100 countries.Founded in France in 1975,Ipsos is controlled and managed by research For this study,Ipsos worked with the GSMA as a fieldwork partner and,as such,is not responsible for the analysis or conclusions in this report.GSMA Connected WomenThe GSMAs Co