1、Philippines 50 2025 The annual report on the most valuable and strongest Filipino brands Philippines top brands hold a combined value of$31.8 billion as ranking expands to 50 brands in 2025 +Banking,beers,and telecoms are leading the Philippines brand landscape in 2025 +$3.7 billion brand value:BDO

2、is the Philippines most valuable brand for the second year running +Cebu Pacifics brand value surges 86%to$386 million,emerges as the countrys fastest-growing brand of 2025 +Four brands to watch:Chowking,UnionBank,Cebu Pacific and SM Supermalls are on a positive trajectory +SM Supermalls is the nati

3、ons strongest brand with a AAA+brand strength ratingBrand Finance Philippines 50 3 2025 All rights reserved.Brand Finance Plc.ContentsForeword 5Alex Haigh,Managing Director,Brand Finance Asia PacficCountry Overview 6Valuation Analysis 8Most Valuable Filipino Brands 2025 9Most Valuable Brand:BDO 11Fa

4、stest Growing Brand Value:Cebu Pacific 12Brands to Watch:Chowking,UnionBank,13 Cebu Pacific,SM SupermallsBrand Strength Analysis 15Brand Value Ranking(USDm)18Methodology 19Our Services 25Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy

5、 and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts cra

6、fted standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all s