1、MEDIAQUALITYREPORTMAY 2025MEDIA QUALITY REPORT:20TH EDITIONTABLE OF CONTENTS23FOREWORD FROM THE CEO4INSTRUCTIONS FOR USE5EXECUTIVE SUMMARY6DEFINITIONS7KEY TREND#1:NON-OPTIMIZED AD FRAUD RATES ARE ON THE RISE10KEY TREND#2:OFFENSIVE LANGUAGE AND HATE SPEECH ARE ON THE RISE15KEY TREND#3:GLOBAL VIEWABIL

2、ITY HAS STABILIZED18LOOKING AHEAD22ABOUT IAS23REFERENCESMEDIA QUALITY REPORT:20TH EDITIONLISA UTZSCHNEIDERChief Executive OfficerIntegral Ad ScienceFOREWORD FROM THE CEODigital media continues to evolve at a rapid pace,shaped by new technologies,shifting consumption habits,and increasing complexity

3、in global markets.As we enter a new era defined by AI innovation,the need for transparency,precision,and protection has never been greater.At Integral Ad Science(IAS),we remain committed to equipping marketers with the actionable insights needed to navigate these changes with confidence.Im pleased t

4、o introduce the 20th edition of the Media Quality Report(MQR),our most robust benchmark report powered by insights from more than 280 billion digital interactions captured each day.As a barometer of excellence in digital media quality,the MQR is a trustworthy tool designed to help marketers like you

5、 navigate an ever-evolving digital landscape.As always,the MQR serves as a gold standard for measuring media quality and performance.Viewability rates have stabilized as marketers begin to prioritize newer metrics like attention.At the same time,ad fraud reached a four-year high for non-optimized ca

6、mpaigns,highlighting the growing threat bad actors pose to the ecosystem.Despite these challenges,the data also reinforces the power of protection.Campaigns using fraud mitigation strategies were largely shielded from elevated risk,demonstrating the effectiveness of proactive optimization in driving